What Does an SEO Expert Bring to Your Internet Marketing Campaign?
Search engine optimization (SEO) is a buzzword in the internet marketplace. With the stiff competition that characterizes this platform, every website owner is looking for the most effective solutions to stay ahead and this is where SEO comes in handy. The need to rank higher using the accepted techniques is more urgent than ever. However, Google has now tightened its grip on its search platform and you have to use only the approved techniques. If you are running an online business, SEO is the best way to stay ahead of the pack but to do this, you have to keep adjusting.
Why Invest in SEO?
The debate on the place of search in internet marketing has elicited different opinions. There is a school of thought that thinks SEO is dead. However, looking at all recent studies proves otherwise. According to an Out Brain study published on Search Engine Journal, search is the #1 driver of internet traffic.
This means any techniques that improve your site’s ranking on search engine result pages (SERPs) should be embraced. More importantly, 75% of internet users don’t scroll past the 1st page of SERPs. If your website is not ranking highly for targeted keywords, you will simply not meet your goals. A comprehensive SEO campaign delivers a high ROI and this is a good reason to invest in the same.
For small businesses, investing in an SEO expert might sound like an unnecessary cost but in the long run, the benefits outweigh any initial costs. Take a look at some of the benefits these experts bring to your online business:
- Technical Audit
This is a comprehensive evaluation that takes place during the initial stages of an SEO project. Your website is assessed extensively to identify all weak links that could be hampering its optimal performance. Such issues include slow speed, broken and missing links among others. This is an important process and as a business owner, you are assured that your site will be more powerful and easier to use.
- Comprehensive SEO
Unlike using an in-house IT team, an outsourced SEO team brings onboard specialized techniques that are essential in boosting the performance of the site. This is not just about boosting your site’s ranking on SERPs.
Instead, there is more focus on improving the user experience (UX) through a combination of techniques such as responsive web design, AMP, link building, on-page and off-page SEO, local SEO, adding Meta titles and descriptions and many other techniques. This holistic approach to your website delivers more benefits and gives you an edge over the competition.
- Objective View
When you outsource your search engine optimization to an external team, you will be inviting fresh thinking which will have a huge impact on your site’s performance. After evaluation of your website, the findings are analyzed objectively and recommendations on the next course of action are given based on findings. An SEO specialist brings new thinking, which is exactly what you need to unlock your business’s online potential.
- Competitive Edge
In combination, all SEO techniques have an impact on the performance of your website. These techniques are geared towards boosting your site’s ranking on SERPs for your target keywords, increasing traffic to your site, enhancing user experience (UX) for more retention, building customer loyalty by providing a seamless browsing experience, targeting new markets through social media marketing and other techniques, improving conversion rates and at the same time reducing bounce rates. These results give you a competitive edge in your niche.
- Leveraging Latest Trends
What do you know about the Google Penguin update? How does AMP affect your web design? Will voice search affect your content? As a business owner, you might not have an idea about all these new developments in the SEO industry. If you try running your own SEO campaign, you will miss out on the benefits of the trends in the industry. Bringing in an experienced specialist guarantees you stay updated on what is happening in the industry.
There are many other advantages you get from working with an experienced SEO professional. These experts have the expertise and tools to boost your internet marketing campaign and must be in your growth strategy. They help you leverage the best technologies to boost your website’s performance while at the same time adhering to Google Webmaster Guidelines.