Using A Las Vegas Website Design Service To Boost Your Business
Running an online business calls for over-the-top skills. In a big city like Las Vegas, these skills are even more relevant because you are targeting millions of potential customers. More importantly, you have to compete with thousands of businesses in your niche and this makes things even tougher.
As the City of Lights continues attracting new investment, it is time for your local company to leverage the growing number of internet users to gain a competitive edge. It all starts with a professional business website but this is just the beginning.
Gone are the days when a beautiful website was enough to boost your search engine result pages (SERPs) ranking. With ongoing Google algorithm updates, you need a good website design to stay competitive in your niche. This not only improves user experience but also increases your ranking on SERPs. If you are struggling to break into the online market in your niche, it is time to learn more about web design and how this can change your fortunes.
Exciting Internet Market Numbers
Why not start with the main motivation for a good website design; irresistible numbers? There is no ignoring the influence of internet in modern business. In Las Vegas, government data shows that 85.4% of households have internet connection but internet penetration is even higher when you consider mobile usage. A 2016 eMarketer Survey says 78.6% of Americans use a smartphones, meaning marketers in this modern business landscape have to find ways to tap into these new markets.
The internet user numbers only get more exciting; according to a report published on FounderU, 71% of shoppers believe they can find a better deal online. In addition, 80% of internet users have purchased something online, again highlighting the reason why every Las Vegas business should leverage high online visibility. According to Statistica, over 191 million Americans shop online and almost half of these have purchased through a mobile device at least once.
Leveraging Good Website Design
The bottom-line is that you need a well designed website to take advantage of these numbers. Millions of websites are competing for the same audience and you need to be more creative to gain a competitive edge.
The first step you must take is to hire a Las Vegas website designfor this project. It is true you can easily find free online templates for your website but if you want a professional-looking website to complement your local business, make sure you go the whole 9 yards and build a professional website from scratch.
With so many website designers in the city, finding the best can be an overwhelming experience. There are many businesses that got the short end of the stick when dealing with website designers. It is therefore important to take your time to research and identify a web designer you can work with over the long term.
What to Look for in a Las Vegas Web Designer
Below are some of the things you should look for when hiring a website designer in the city:
- Experience and Expertise
A good website designer has the experience and skills needed to help your business. While every company will claim to have what it takes to develop your website, make sure you confirm this by evaluating their track record. Start with an evaluation of the firm’s history and ask for references. It is easy to dig up the track record of a web designer from various online sources including testimonials and reviews.
Many Las Vegas website designers are freelancers who work on multiple projects at the same time. A web designer can also be a friend or relative, but these options come with many risks. For instance, it will be hard to revise your website needs if your friend is working on the project.
For this reason, you need to go for professional web designing services where you sign a legally binding contract. This means every activity will be guided by the agreed terms. In such a business relationship, chances of having costly disagreements in the course of the project will be much lower. Whenever you are hiring a web designer, make sure you assess their level of professionalism because this will save you a lot of time and money in the long run.
- Effective Communication
One of the major complaints filed with the BBB against website designers is poor communication. Some web designers will disappear once the down payment has been made and appear weeks later with your website. Of course this leads to disagreements because you were not involved in all phases of development.
This is one reason why you need to agree on communication channels to be used during the website development. A reliable website designer will provide real-time reports on the progress of the project and this means changes can be made as the work continues. This saves a lot of time and sets ground for a long lasting partnership.
- Patience and Dedication
A web designer might seem to be all ears during initial consultations but change once the contract is signed. To avoid this, make sure you assess how patient a web designer is with your questions. Are they following your line of thought or do they want to impose a web design they have built for someone else?
More importantly, confirm who will be working on your website and ask for their contacts in case you need any clarification. A dependable web design company should have a dedicated team working on your website and they should help bring your ideas to life as opposed to imposing their own on you.
- Local Full-Service Web Designing
If you are running a business in Las Vegas, it is important to hire a local web designer for your website. A good company should have the expertise and resources for the entire project including planning project scope, site architecture, visual design, site development, launch and maintenance.
If you need a website redesign, they should have the capacity to get it done without outsourcing these services. This guarantees high-quality code and layout which translates to a high-performance website.
Web design is not what comes to mind when you think about boosting your Las Vegas business sales, but now you know why it should. With the right website design, you will have a competitive edge in your niche and it also boosts visibility on mobile. Better still, a web designer works with you in the long term to guarantee your website doesn’t suffer downtime. It all starts with finding a reliable website design company.