Top Web Design Trends You Need to Look Out for Now!
The homepage of a website typically defines a visitor’s first online engagement with a brand. To some extent, the look and feel of the homepage determine the quality of the experience the visitor has on the website. It is an absolute must that the design is striking enough to capture visitor’s interest and can hold said interest for a considerable span of time. It should be able to make the visitors feel curious about the brand and encourage them to engage with the same.
While the aforementioned is a well-established fact by now, and it is unlikely to change in the near future, the practices and techniques of website design do change from time to time. Website trends are heavily dependent on people’s preferences. These trends often come from what visitors prefer most, and what they are looking for when engaging with a brand online. While some of these trends have purely aesthetic value, others have user interaction utility attached to them. There are quite a few interesting ways of impressing website visitors. Here is a list of the most ‘trendy’ ones:
Typography is not solely about driving a message home. It also has a substantial visual effect. Typography, if executed correctly, can be a perfect example of how a visual can speak louder than words. For today’s responsive web designs, most designers are opting for bold, big letters for anchoring their homepages. Bold typography works especially well if the design of the rest of the pages takes the minimalist approach. The ultimate result is clean, and it helps direct attention towards the brand’s core message.
Kaleidoscopic designs are well on their way to a comeback. While using too many colors on the homepage may still not be encouraged, two color gradients are a hot favorite right now. Two-tone gradients can help to perfect a fresh and modern look. You can use the brand’s colors to create a design that is in line with all of the company’s online channels such as the website, app, and social media profiles. One can even use gradients on the brand’s letterheads, brochures, and magazines. You can go for multiple colors. If arranged smartly, stacked layers of colors can add depth to design, but a haphazard use can make the overall design look messy.
Blend of horizontal and vertical texts
It is not obligatory to keep the text, especially in the header, in a strictly horizontal or vertical format. In fact, designers around the globe are warming up to the idea of ‘freeing’ texts from their conventional alignment constraints. Seemingly haphazard text alignments nicely spice up otherwise simple designs. Examples of this are common in some of the works of some reputed web designers based in Las Vegas Nevada website design companies. It gets exciting when you can experiment with the elements, right?
Minimalism has always been a favored module of designers, and it is still going strong. A minimalist web design mainly consists of only the elements that are relevant to the brand. Moreover, minimalist web designs make for better user experiences. They load faster and have zero to very little pop-ups. These websites are low maintenance and convert much better than content-heavy websites. Minimalist webs designs are not just clean and precise, but they are also easier to make responsive. Besides, having a lighter site means your server will not be weighed down by flash, complicated platforms, and long videos. As they say, less is more!
Videos and GIFs get better attention from visitors than simple text as they tell a story. Cinemagraphs refer to videos and GIFs that are played in a continuous loop, especially in the header of a website’s homepage. It works really well, especially if the design of the rest of the page is static. Videos can be used to give a peek at the inside story of the brand, and this helps the audiences to connect well with the brand. Full screen loops can work well too and can even hold viewers attention for longer.
Call to action
It is vital to include a call to action or CTA on your website. It provides visitors with an option to explore more about the brand or connect with the same. The CTA may be a ‘Know More’ or ‘Explore’ button or a contact form to be filled up or a link to get in touch with the company’s executive. The CTA gives the visitor a choice to decide what they want to do next right from the homepage. Thoughtful design of the CTA can do a lot in encouraging the visitor to engage with the brand. Bad design, on the other hand, can overwhelm the visitor. It is better to keep just one CTA on the homepage instead of many. Ensure that its design makes the user feel welcome to take the next step in getting more acquainted with the brand.
There is no denying that the landscape of web design is an ever evolving one. This evolution keeps things fresh and exciting. What is new and cool today may as well become boring or ineffective tomorrow. Similarly, trends of yesteryears, which once got dismissed as ‘old,’ may make an unexpected comeback.
While trends keep changing, there is one element that is becoming increasingly popular, and that is the utility. Web design is no longer only about visual wonder; there needs to be some advantage attached to whatever you do. The trends discussed above do not just render a website beautiful, they also encourage visitors to be more active and help the brand to connect easily with its audience.
The first half of 2017 has seen many interesting design trends. For the rest of the year, the trends mentioned above are going to take center stage. Competition is high in the web design sector. Thus it is vital to keep experimenting and coming up with innovative designs. Unique designs garner more interest and convert better. So, gear up and get ready to tackle your upcoming web design projects with panache.