Main Benefits Of Social Media Marketing
About a week ago we published an article regarding social media marketing and how it relates to social media and to search engine optimization. With so many businesses online trying to rank to the top of Google for their keywords, it can be quite a task to how for these companies. The good thing about social media marketing is that just about anyone can incorporate this further business and it tends to have a smaller marketing cost.
Increased Website Traffic
If you were to sit down and spend just about 1 to 2 hours per day on your social media marketing you will definitely increase your website traffic and sales. After all, the real reason why we offer search engine optimization and social media marketing packages is to increase sales. The way that sales are increased is by increasing your website traffic. Without a doubt, the more website traffic your site receives on a month-to-month basis, the more sales you will be receiving.
Instantly Connect With Targeted Customers
The good thing about social media marketing is that you can instantly connect with your customers or potential customers whether they are on Facebook, Twitter, Pinterest, Instagram etc. With the social media websites, customers can easily like and share your product and services. This becomes a fantastic way to grow your product and business online.
Increased Brand Recognition
One of the biggest reasons why we incorporate social media marketing is to increase your brand recognition. Social media websites are not just about sales but also increasing your brand. When you think of huge companies like Amazon and Overstock you do not just think of these as large businesses. People talk about these highly popular companies and they share their experience with their friends on a frequent basis. By having a popular brand, your word-of-mouth traffic and sales can increase tremendously.
Simply Share Business Information
Besides just posting content on Facebook and twitter and Pinterest e.t.c. you can also use Google Plus. Having a really good Google Plus account with lots of information and when you link that your website compare that with search engine optimization the results can be outstanding. The Google my business allows you to control your Google maps section for your local Las Vegas business. Remember, many of your future customers will not come just through the organic searches but also through the Google maps section. I’m sure you are aware of this already but if not what is going to this little bit.
Easily Share Images And Videos
While website development techniques are constantly being improved there is something about social media marketing that takes it to the next level. It is so easy to share an image or video on a social media website now. It takes a matter of minutes to publish a really high quality social media post. All of your past customers and browsers can easily see these images and videos and in an instant be engaged with information that you are sharing.
While we recommend search engine optimization over social media marketing for most of our clients, social media does have some advantages. When you post a very high quality piece of information on your social media account, you can instantly drive traffic to your website.
Boost Website Rankings
The main benefit in our opinion to social media marketing is the additional help and credibility that it brings to the most popular search engines which naturally boosts website rankings. In our opinion, and what we incorporate at Las Vegas Web Design Co.com, is ranking our local Las Vegas, Nevada clients to the top of Google and the other main search engines such as Bing and Yahoo. The search engines like Google have now included social media as one of its keyword ranking factors. While it does not have a huge impact on website rankings currently, currently around 5%, it is still is an additional boost that can help in ranking your website above your competitors.
In addition to just optimizing the organic listings and Google my business section, Las Vegas Web Design Co.com highly recommends incorporating our previous tips with all social media accounts your business has. How you do this is by starting out with just a few hours a week and track the results on a month-to-month basis. If you need further help with local SEO marketing please reach out to us any time to learn more about our affordable packages!