How Data-Driven Content Is Ruling SEO Marketing Right Now
Your readers are 36% more likely to click your headline and keep reading if it has numbers and stats in it. Only about 2 out of 10 readers make it past the headlines into the real content. The most successful way of grabbing the attention of your readers is by providing reliable stats with reference links on the first few lines of your content, like we did here. This is the most essential part of data journalism where the content creators and journalists work in integration with the design teams to create content that is piques the reader’s interest.
Your headline is the reader-magnet in action
What kind of traffic you get is dictated by your headline. If you are still click-baiting you cannot blame your readers to abandon your website from the very first page they land on. The key to achieving a low bounce rate and a high click-through rate is to understand your audience and what they want to read. Your headlines should resonate with your readers and for that you may need to look at a few case studies conducted by content firms and researchers.
Here’s an example of a content research that was carried on in correspondence with BuzzFeedand Huffington Post:
These two are possibly the best known content and blogging platforms even in 2017. If you study the current homepage at BuzzFeed, you will notice that every alternate heading has numbers in it. From Valentine’s Day gifts to Australian Summer packs, they have numerated almost everything possible. And tell you what? They are onto something here. BuzzFeed gets about 7 billion views every month and out of that, 70% are mobile users.
In 2015,BuzzFeed overtook Huffington Post fan following with ease as Huffington Post keeps bleeding visitors. Now, the website is ranked as low as 199 globally with the US contributing about 68.5% of the visitors on a daily basis. If you notice the homepage of Huff Post it does not stress much on numbers and stats. The headlines are dry, meant for a serious audience with a penchant for world politics, humanitarian stories and the occasional sports story. As a result, Huff Post does not enjoy a mass acceptance like BuzzFeed does. It is not just the exclusive nature of its clientele; it is also the lack of proper showcasing of the featured stories that contribute towards Huffington Posts high bounce rate.
As we can see clearly, in order to get your audience’s attention you need to collect data relentlessly and back it up with resourceful links that add authenticity to your blog.
What happens when you are hit with writer’s block?
Maintaining stellar quality for content may not be as easy if you are keen on publishing content every day. Websites that stay on the top of all SRLs by publishing content every day and refreshing their keyword game every week have dedicated content teams working relentlessly to provide non-plagiarized, authentic and verified content. Spending time behind producing high quality content is neither easy nor feasible for website owners and admins, although it is highly recommended to stay in the good-books of the Google search engine spiders.
As a fair alternative, you can check out online content generating and blog writing tools like the paraphrasing tool online. These content generating tools have been making it easy for millions of writers and blog owners for the last couple of years. These are legal, authentic tools that can paraphrase any piece of news, article, blog and feature story for your own website. The Online Paraphrasing Toolworks on the basis of a simple copy-paste mechanism just like most of its contemporary paraphrasing tools. You can select and paste content you would want modified for your own website. The entire paraphrasing process takes about a couple of minutes’ time. The new article that is generated is readable, error free and usually 100% unique. These content generating tools are blessings for authors, bloggers and website managers who are going through a bad writer’s block or who are in need of high-quality, authentic content within the next few minutes.
Just writing isn’t enough; you need to spread the word!
If you are a blogger, we can just go ahead and assume that you have a fan following and a reader base. In that case, you are one of the lucky ones who have their own community to share the content and/or blog directly. Once you are done with the content, you can share snippets, URLs and images from your content through your social media profiles.
The easiest way to promote your blog and content is to research for the trending keywords on the social platforms and communities. There are tools that will guide you through the hashtag process on Instagram instantly. A collection of tools that readily present you with the trending keywords is necessary if you want to stay on top of your SEO game. Using the right density of keywords especially in your content headers (H1, H2, H3 and so on…) gives you an edge over your competitor blogs targeting the same events and/or keywords.
While writing for your own blog or advising your author always remember that content and SEO are not the same. They are very distinct disciplines that overlap quite a bit. Good content supports and strengthens SEO. Good content automatically generates more CRT, decreases the bounce rate and has more social shares so that it automatically fulfills most of your SEO needs. SEO and content teams should be distinct, but they should work in co-ordination with each other to make your content/blog reach places.