How an SEO Expert Boosts Your Internet Marketing Strategy
Search engine optimization (SEO) is now an integral part of any successful marketing campaign. If you are struggling to make inroads in your target market, it is highly likely you have not invested in the best SEO techniques. Most business owners still think a beautiful website suffices when it comes to internet marketing but they are wrong. Whatever the type of online business you are running today, it is important to appreciate the importance of search engines because these are the modern-day directories whichusers visit to find your business.
Why Worry about SEO?
To appreciate the importance of SEO, consider that SEO leads have a 14.6% close rate compared to outbound leads which have a meager 1.7% close rate. Outbound leads include print advertising and direct mail. Search is the main driver of web traffic to content websites and this is reason enough to get your brand noticed online.
According to Retailing Today, 81% of shoppers conduct online research before making a purchase and if your website is not visible on search engine result pages (SERPs) for a target keyword, you are fighting a losing battle. A HubSpotStudy shows that 75% of internet users don’t scroll past the 1stpage of SERPs. If your website is not appearing here, you will find it hard to attract relevant traffic and convert.
Role of an SEO Specialist in Internet Marketing
Well, most small businesses and startups are cash -strapped and they find it easier to ignore SEO or they attempt to do this on their own. It is important to appreciate that without SEO, your marketing campaign is simply dead. In fact, many smaller brands are performing much better than their more established counterparts because they have invested in an SEO expert.
Hiring an SEO specialist might sound like an expensive undertaking but you need to look at the long-term results to appreciate their importance. If your business is struggling to make a mark in your niche, it is likely that your internet marketing campaign has ignored the role of SEO and this has to change.
Below are some of the benefits an SEO specialist will bring to your marketing campaign:
- Fresh Outside View
Your marketing team will stick to its old techniques in the hope that they will keep driving sales. For instance, the main focus might be on paid adverts yet research shows that a large number of shoppers ignore paid search results and instead click organic search results. When you bring in an SEO professional, you will get an external perspective about your business.Unlike your in-house marketing team, they have nothing to lose and as such, they can give a frank evaluation of your business.
- Tailored SEO Solutions
If you are running a marketing campaign, you need to have SEO at the core. Most businesses find this hard to do because they don’t carry out an audit of their SEO needs. When you outsource your SEO services, these experts will first evaluate your website and identify any weak areas before recommending what needs to be tweaked. This means you will get a tailored SEO campaign which is bound to deliver a better outcome.
- Holistic SEO Approach
The best thing about hiring an expert to work on your SEO campaign is the fact that they bring onboard a plethora of techniques all geared towards realizing your company’s marketing objectives. Strategies used include link building, social media marketing, local SEO, email marketing, and content marketing among others.With such an approach, you are assured that your brand is going to get a boost.
- Meeting Marketing Objectives
An eConsultancy Report of 2016 says that only about 22% of businesses are satisfied with their conversion rates. This is mostly because much of the focus is on the products being sold while ignoring the website. However impressive your range of products, you cannot convert if, say, the website design is poor. What’s more, you will find it hard to convert even with the best PPC campaign if users find your content irrelevant.
Through a comprehensive marketing campaign by an SEO specialist, you are guaranteed of an intensive overview of your website and deployment of the best techniques. Your SEO team also offers much needed support and maintenance and important reports from the ongoing monitoring process. However crowded your niche market seems to be, you can still make inroads if you blend SEO with other internet marketing strategies.