6 Interview Questions To Ask When Hiring A Las Vegas Web Development Firm
Internet technology has revolutionized modern business. According to the International Telecommunications Union (ITU), there are over 3.6 billion internet users today and most of them are using this platform to buy goods and services. A survey published on Fortune shows that for the first time shoppers are going online for most of their purchases.
A study Forrester Research shows that over 190 million U.S consumers are shopping online and for a marketer, these numbers have huge implications. If you are running a business in Las Vegas, it is now time to tweak your marketing strategy to include online marketing. If you don’t already have a website, this should be the first step.
Investing in professional web development is an ingenious move if you want to gain a competitive edge in your niche. A web development company is therefore a great marketing partner, which is a big boost when competing in a competitive market like Las Vegas. The City of Lightsis renowned as a business destination and while this is a good thing for your company, it is important to have a solid marketing strategy to stay ahead of the pack.
There are many wed design companies in the city and choosing the best is a daunting affair. Many businesses have hired web developers in a rush only to rue the decision later. The wrong choice of a web development company will lose you money and the end product will not add any value to your marketing campaign.
To avoid this pitfall, here are some questions you must ask any prospective Las Vegas web development firms. The answers will help you find the company you can entrust with building your business website.
- What exactly do you do?
Every web designer in Las Vegas will claim to be the best, but the question is, what will they actually do for you? Before making any business decision, it is always good to look at the end result. Is there any value added to your business by hiring this web development company for instance?
A good web developer should offer comprehensive web development solutions right from gathering information about your business, goals and target audience, conceptualization of the website including site architecture and layout, site design, review and approval phases, content writing and assembly, coding, testing, review and launch, and post-launch maintenance.
If a website developer is not able to do all this, you better keep looking.
- What Is Your Track Record?
This is an important question to ask when interviewing prospective web development partners. Of course any established web developer will be glad to give you references and also show you the backend of sites they have worked on. If they provide references, make sure you visit these websites and evaluate their designs diversity. If they all look similar, you need to look for a more creative web developer. The sites should also be big on user experience (UX) because this is a key factor in search engine ranking. Remember, if your website is not optimized for search engines, you will always have a problem leveraging opportunities in the internet market.
- Do You Have Any Case Studies?
This question is not about the track record of the company but it goes back to the value of the services you are going to get. A case study helps determine return on investment (ROI) by showing results from other projects and how those businesses benefited from website development.
A case study is a well detailed account showing what a particular client wanted (the problem) and steps the web developer took towards resolving these problems. A case study also contains numbers to show how a website impacted on the company’s revenues. Using this information, it is easier to identify which web developer will bring value to your business.
- Do You Handle All The Work In-House?
Many design firms minimize costs by outsourcing most of their services. They don’t have the resources required to maintain an in-house development team. In essence, the web developer you interview might not be the one working on your website and this is not good.
To cut out such middle-men, make sure you confirm who will be working on what aspect of the project. Ask direct questions to avoid getting poor quality services from a third party. If different phases of your website project will be outsourced, the result will be a hodgepodge of code which will lead to poor layout, technical glitches and slow loading time.
- What Is Your Approach To Web Development?
So far, the company might sound perfect but remember the web design industry is fast paced and you should only work with a forward looking company. A prospective web developer should have the expertise to leverage emerging trends including responsive web design, voice search, social media integration, video content, and mobile optimization among other innovations. If your web developer has no idea about these trends, it is time to move onto the next firm on your list.
- How Do You Manage Projects?
At the end of the day, the website will be serving your business and as such, you need to keenly monitor everything that goes into its development. This is always a cause of conflict between clients and web developers but such situations can be avoided by setting out a comprehensive management plan.
If a web development company has no management plan, it is likely that there will be problems in future. A good web developer appoints a project a manager for different phases of the project and there are open communication channels for easier flow of information. As the client, your team needs to get regular reports on the progress of the project and there must be timelines for different phases.
There are other important questions to ask which will help you understand your web development company better. For instance, what are the qualifications of the members in the team? How much time will the web development team dedicate to your project in a day? Is it possible to review and redesign your existing website? What is the payment structure? The answers to all these questions are crucial in building a strong and fruitful partnership.