5 Outdated SEO Techniques Hurting Your Website
Is your website getting no traffic at all? Or, maybe you are getting visitors but they are not buying anything from your website! Many SEO professionals still use the outdated techniques to win Google’s favour and as a result of their mistake, your website is suffering. Search Engine Optimization rules change quite frequently and you will only stay relevant if you apply the latest guidelines given by Google. Today, I will discuss the SEO practices that no longer work and thus, you need to rethink your SEO approach the best Chicago SEO Company.
Outdated content marketing style: If you still consider the keywords as ranking factors then you are making a huge mistake. Google now applies artificial intelligence to understand the context of a query and find the relevant content even if does not contain exact match keyword. Too many keywords in a blog post or even website page look spammy and neither Google nor users trust a website if they suspect that your sole purpose is to acquire SERP rank.
Paid link building: Relevancy and quality are the two key factors in link building. If you buy links from low-quality websites or link firms then Google will penalize you. If you own a law firm, then people will expect your website links coming from law related websites, not web development websites. Basically, you need to search for websites that are somehow related to your business and find out genuine ways to acquire links from them.
Ignoring long-tail keywords: You may love to rank high for short tail keywords such as “Italian restaurant” or “bakery shop”, but the fact is high ranking does not result in high revenue generation. Suppose someone is searching from London “Italian restaurant” and your link appears on the SERP, but he finds out that your restaurant is located in Liverpool. Will he ever visit you? On the contrary, if you use location specific long-tail keyword such as “Italian restaurant in London” or “Italian restaurant near the Oval tube station” you may get less number of website visitors, but you can be sure that they truly wish to visit your restaurant.
Ignoring mobile: If your website is not mobile-friendly, you can simply forget about ranking and conversion. 60% of searches on Google are done from mobile devices. Google gives priority to AMP enabled websites and responsive websites in the search results. So, unless your website fits all types of mobile/tablet screens and loads super-fast on those devices, chances of success are very thin.
Publishing thin content: When it comes to search engine optimization, content is the king. Although, that does not mean you can post random content on your blog and write as a guest author on third party blogs to grab Google’s attention. There are so many articles and blog posts out there in the World Wide Web, discussing the same topic in different styles, that Google simply overlooks them. You have to write more than 2000 words long content to rank high on SERP. Google’s filtration process based on number of words is pretty simple; if you have written a 2000 word long blog post and people are patiently reading it, it simply means you have discussed the topic in detail and provided valuable information.
You have to update your knowledge and alter the SEO strategy as per the Google algorithm updates. Keep an eye on the website analytics to measure the website traffic and also track how they are behaving on your website.